Cues from Doctor: Role of Media in Reinforcing Life Changing Interventions

Lack of patient motivation to change health behaviors creates a barrier to curb chronic diseases such as diabetes. This study empirically investigates the influence of perception of educational benefits and self awareness of the disease on life changing interventions, and the complementary effect of media intensity on the relationship between self awareness and life changing interventions. Using an archival survey data of 78 patients that were imparted diabetes management education programs, we find that media intensity complements the influence of self awareness on life changing modalities, along with the direct effects of perceived educational benefits and self awareness on life changing intervention and patient satisfaction. The results of this study indicate the implications that a richer media enabled by information technology can play a significant role to influence the process of chronic disease management.